newLens

developing visual brands through photography

Photography is a stunning art form that captures the beauty that often goes unnoticed in our day-to-day lives. A photo freezes a moment in time, bringing together the scene and its details, colors, and textures to create a visual story that speaks louder than words often can. It allows the viewer to explore new perspectives and experience the world through a different lens.

Because of this new perspective, photography plays a vital role in creating a visual identity. It helps to convey the essence of a brand, its values, and its story through compelling visual imagery. The right photographs can instantly capture the attention of the audience and leave a lasting impression.

NewLens brings together the art of photography, an understanding of marketing principles, and the ability to recognize the end clients’ desires and preferences. Working side-by-side with you, NewLens will listen and learn about your businesses’ goals, values, and passions. We will discuss with you the right imagery that will build your brand and strengthen your client base. Using our artistic talents, we will bring your vision to life through photography.

Beautiful landscape photography has the power to transport viewers to breathtaking vistas and immerse them in a scene. Through careful composition and lighting, and the ability to capture the essence of a location, landscape photography can make a lasting impact on the viewer, inspiring a sense of wonder, instilling a connection with nature, and leaving a lasting impression that lingers in the mind long after the image has been seen.

Landscapes

Texture in photography adds depth and dimension to images, creating a tactile experience for the viewer, making a lasting impact, and adding another layer of visual interest to the photograph. Texture offers patterns through which the eye can travel unimpeded. Features of symmetry and simplicity are factors that enhance an image and make it appealing to the viewer.

Color is a powerful tool that can set moods and convey messages. An image’s appeal may, in part, be experience-based, where a person’s first impression is related to their prior experience of a particular color or palette of colors. The careful use of color can make a bold statement, such as vibrant reds and oranges that may symbolize joy, passion or danger, while muted blues that tend to create a sense of calmness, helping to convey feelings through this visual language. With an understanding of the effects of color preference, businesses can make wise decisions about products and their unique visual brand.

texture and color

Powerful and beautiful photos can bring you into a picture, remind you of another time or place, put you in a mood, or offer just the right atmosphere. They have the ability to capture your brand and your values. Through our photos, the audience has the impression that they are in the “right place at the right time.” As they visit your business, peruse your website, or study your materials, they take in a strong and positive message about your business and your values.

Majestic beauty

Products and services

custom images that reflect your unique style

  • NewLens will work with you to create custom images to meet your specific needs. We also have hundreds of off-the-shelf images for you to choose from.

  • NewLens can provide you with:

    • High-resolution digital images for print materials

    • Web-ready digital images

    • Custom wall art created to your specifications